Digital Media Plans That Recruit Students & Build Strong Brands!

If you’re reading this page, you already understand the complexities involved in developing effective campaigns to attract prospective students to universities and colleges.

Prospective students come from diverse backgrounds: high school graduates, professionals seeking career advancement, and international students pursuing North American degrees. Each group has distinct media preferences and motivations for pursuing higher education.

Successful student attraction campaigns hinge on aligning media, messaging, timing within the recruitment cycle, and the media preferences of the target audience. Adapting messages and targeting strategies to match key stages like exploration, decision-making, application submission, and admission acceptance is crucial.  

That’s where our years of experience using digital media to recruit students and build a school’s brand can really help.