Helping Arts Organizations Sell Tickets & Build Strong Brands! 

Leading performing arts and cultural organizations choose The Aber Group for our expertise in using digital media to ignite interest in live theater, opera, ballet, chorale, readings, and concert performances.

Successfully selling tickets begins with careful analysis and discussion to pinpoint your ideal audience. We use a range of approaches to achieve objectives like leveraging Spotify playlists to target Broadway-musical enthusiasts, using YouTube to reach followers of featured soloists, micro-targeting niche genre enthusiasts, and engaging past ticket purchasers through targeted social media ads.

Then we ruthlessly optimize digital media placements, targeting and creative to sell the most tickets we can at the lowest media cost.

Our recent campaigns focus on:

• Enhancing brand and venue awareness
• Driving ticket sales for individual performances
• Promoting series and subscription sales
• Cultivating donor and supporter engagement

We support the arts by offering NFP groups a discount on our media management fees and doing our best to negotiate value added and NFP discounts on media buys.